Not sure whether your Google Ads account is being managed as effectively as it should be?

This practical workbook gives you a clear, independent framework for reviewing your account and asking better questions of your agency. No Google Ads experience is required.

In approximately 60 minutes, you’ll review essential areas including:

• Account ownership and access

• Budget allocation

• Brand versus non-brand traffic

• Search-term quality and wasted spend

• Negative keyword management

• Location targeting

• Conversion tracking and lead quality

• Campaign purpose

• Performance Max transparency

• Account change history

• Reporting quality

• Overall agency strategy

Every audit area includes plain-English instructions, questions to ask your agency and clear Healthy, Worth Asking About and Needs Attention indicators.

You’ll finish with an agency scorecard and practical next steps based on what you uncover.

Your purchase includes access to the live workbook, so you’ll always receive the most up-to-date version as the kit continues to evolve.

For individual purchaser and personal business use only. Please do not share, reproduce, resell or distribute the workbook or access link.