SERVICES
Need full service support? We offer end to end marketing - from ideation to rollout.
PAID ADS
• Paid Media Strategy & Account Architecture
Performance-driven advertising across Google, Meta, and TikTok — structured to align with business goals, funnel stages, and KPIs.
• Google Ads Management
Search, Performance Max, Shopping, Display, and YouTube — built with strong intent mapping, clean structure, and ongoing optimisation for efficiency and scale.
• Meta & TikTok Advertising
Full-funnel campaign builds, supporting awareness, consideration, and conversion with creative-led testing and audience strategy.
• Measurement, Optimisation & Advisory
Ongoing performance analysis, testing, and refinement with clear reporting, insights, and strategic recommendations focused on sustainable growth.
WEBSITES
• Shopify & Squarespace Website Builds
Clean, conversion-focused website builds on Shopify and Squarespace — designed to support performance marketing, SEO, and long-term scalability.
• Website Updates & Optimisation
Strategic updates to existing Shopify and Squarespace sites including layout improvements, UX refinement, content updates, and conversion optimisation.
• SEO-Ready Structure & Content
Website structure, headings, and copy optimised for modern search — supporting Google visibility, AI summaries, and user experience.
• Performance & Tracking Setup
GA4, tracking foundations, and event structure set up correctly to support paid media, reporting, and ongoing optimisation.
PROJECTS
• Campaign & Launch Project Work
End-to-end support for launches, promotions, seasonal campaigns, or one-off initiatives from planning through to execution.
• Content, Creative & Asset Coordination
Support across content strategy, creative direction, photography, and asset production — ensuring everything aligns with performance goals.
• Audits, Reviews & Strategic Deep-Dives
Paid media, website, or performance audits designed to identify gaps, inefficiencies, and opportunities for growth.
• Out-of-Scope or Custom Work
Need help with something not listed here? We offer flexible project support across marketing, digital, and growth — tailored to what you need
AI SEO
• AI SEO & Search Visibility Strategy
End-to-end SEO designed for modern search — across Google, AI Overviews, and generative platforms. Built for visibility and long-term growth.
Air Digital helps brands appear across AI-generated answers in platforms such as ChatGPT, Google Gemini, Perplexity, and other emerging AI search environments.
• Keyword Research, Intent & Topic Mapping
Strategic keyword and topic research structured to capture high-intent searches and support AI-driven discovery.
• On-Page SEO & Content Optimisation
SEO-optimised page structure, headings, and copy to improve rankings, relevance, and AI summarisation.
• AI Platform Visibility
Content structured to surface within generative search environments including ChatGPT, Google Gemini, Perplexity and emerging AI discovery platforms.
• Performance Tracking & SEO Advisory
Ongoing monitoring and clear reporting with actionable insights and growth recommendations.
STRATEGY
• Marketing Strategy (Online & Offline)
End-to-end marketing strategy designed to align brand, channels, and objectives across digital and real-world customer touchpoints.
• Channel Planning & Budget Allocation
Strategic planning across paid media, SEO, EDMs, social, partnerships, and offline marketing activity — ensuring budgets are allocated where they drive the strongest return.
• Campaign Planning & Growth Strategy
Integrated campaign planning for launches, promotions, and growth initiatives — connecting brand positioning, creative direction, and performance marketing execution.
• Measurement, Attribution & Marketing Analytics
Clear performance frameworks using analytics, attribution models, and reporting dashboards to understand what drives growth.
• Strategic Advisory & Ongoing Optimisation
Ongoing marketing advisory and optimisation — ensuring strategy evolves alongside performance data, market trends, and emerging digital channels.
EDMS
• EDM & Lifecycle Marketing Strategy
End-to-end email marketing designed to nurture, convert, and retain customers — supporting acquisition, product launches, and long-term customer value.
• Campaign Builds & Platform Management
EDM setup and execution across Klaviyo, Campaign Monitor, and Mailchimp — from promotional campaigns to automated lifecycle communications.
• Flows, Automation & Segmentation
Strategic lifecycle flows including welcome series, abandoned cart, post-purchase, win-back, and re-engagement — built around customer behaviour, segmentation, and purchase intent.
• Customer Journey Optimisation
Mapping customer journeys and lifecycle touchpoints to improve engagement, repeat purchases, and overall customer lifetime value.
• Content, Optimisation & Performance Reporting
Campaign optimisation and clear reporting focused on open rates, click-through rates, revenue attribution, and measurable conversion impact.
Tailored pricing, built around your needs.
Every brand, goal, and growth stage is different - our services are quoted based on scope, priorities, and objectives.
Book a discovery call and we’ll recommend the right approach and provide a clear, tailored quote.