Your end of year checklist is here. Get your Ads account ready for the festive break.

🎄 Pre-Break Google Ads Health Check

Before the festive season fully kicks off, do a quick account check so your ads don’t go dark while you’re off enjoying Christmas pavs and Boxing Day sales.

Run through this checklist today 👇

✅ Check Recommendations
Pop into your Google Ads recommendations tab and clear anything urgent or flag anything to review in January.

✅ Confirm your Shopping feed is live
Make sure your feed is approved, updating correctly, and hasn’t thrown any last-minute errors.

✅ Check billing & payment methods
Ensure your card is valid, spend limits are fine, and there are no billing warnings. Ads stopping due to billing issues is painfully common over the break.

✅ Review ad copy
Is everything still relevant? Any expired promos, old messaging, or missed festive references?

✅ Schedule promotions & sitelinks now
If you’re running a Boxing Day sale (from 26 Dec) — build it today:
• Schedule start and end dates
• Double-check sitelinks, promo extensions, and sale copy
• Remember: ads follow the account time zone, not your local time if they differ

⏳ Approval delays are real
During peak sale periods, approvals can take 24–48 hours. Build early so nothing gets stuck “under review” when it matters most.

The last thing you want is ads unexpectedly going down while you’re offline 🍹

✨ Happy festive season — see you in the New Year!
— Kara / Air Digital