Cut the waste: Optimising your keywords for higher Q4 returns.
From negative keywords to intent-driven terms, focus only on what converts đź‘€
With AI updates, exact match is acting more like phrase, and phrase is edging closer to broad. That means your search terms matter more than ever—especially if you’re working with small to medium-sized budgets.
Q4 prep checklist:
âś… Regularly review your search terms
âś… Add negatives to cut wasted spend
âś… Focus on intent-driven keywords that actually convert
✅ Review if it makes sense to shift match types (eg. if you’re seeing lots of irrelevant clicks, move to phrase or exact). Check every 10 days to ensure you’re still spending your budget—restricting too much can reduce traffic.
Do this to lower CPCs, sharpen targeting, and boost sales.
Need a hand cleaning up your account before Q4? DM me to book a discovery call đź’¬
