Full Google Ads Audit

$500 (one-off)

For businesses that want a deeper understanding of their Google Ads performance, the full audit provides a comprehensive review of your advertising setup, tracking and strategy.
You’ll receive detailed insights into what’s working, what needs improvement, and where opportunities exist to drive better results.

What’s Included:

We start with a short call to understand your business, your goals and how Google Ads currently fits into your marketing strategy.
This helps ensure the audit is aligned with your objectives.

Full Google Ads Account Audit
A detailed review of your account including:
• Campaign structure and strategy
 • Keyword targeting and search intent
 • Ad copy and creative performance
 • Bidding strategy and AI utilisation
 • Budget allocation and spend efficiency
 • Audience targeting and remarketing
 • Negative keyword strategy
 • Extensions and asset optimisation

Tracking & Measurement Health Check
Your campaigns can only perform well if your data is accurate.

We review the setup of:

• Google Ads conversion tracking

• GA4 integration

• Tag and event tracking

• Data accuracy and optimisation signals

Google Merchant Centre Health Check (if applicable)
For ecommerce businesses we also review your Merchant

Centre setup including:

• Feed quality and optimisation

• Product approvals and disapprovals

• Feed structure and product data

• Shopping campaign readiness

Strategy Review Session

Once the audit is complete we meet for a 30-minute strategy session where I walk you through the findings and recommendations. You’ll receive a written summary of recommendations along with session notes so everything is documented and easy to reference. From there, you can choose to implement the recommendations yourself or engage Air Digital to help execute the strategy.

Who This Is For
This service is ideal if you:

• Are running Google Ads but unsure if the account is fully optimised

• Have seen performance drop and want to understand why

• Want an expert second opinion on your account
  Plan to manage Google Ads in-house but want strategic guidance

• Are considering working with an agency and want an independent review first