Why wait? The festive sale period has already begun.
Some of the biggest e-comm retailers have already launched their Q4 sales - now’s the time to consider if you should follow suit.
Early launches capture valuable top-of-funnel traffic before CPCs surge and ad approval queues hit. They also give Google’s algorithms time to learn and optimise ahead of peak demand.
🔍 What to do this week:
• Review your top 3–5 competitors - check who’s already live and what promos they’re running
• Map out your sale creative, copy, and budgets now
• Launch early to warm up remarketing lists and stay front-of-mind when users are ready to purchase
⚡ Why it works:
• Lower CPCs before the rush
• Faster learning for Smart Bidding
• Early engagement data for stronger retargeting
• More time to A/B test creatives and landing pages
The festive season has started. Don’t wait for Click Frenzy to get crowded - get strategic now and stay ahead of the pack.
Need help planning or launching early? DM us today - we’ll get your account sale-ready.
