The simple tweak that boosts your CTR and conversions.

Do you know Google Ads defaults to running 24/7? ⏰
That can waste budget outside business hours.

Dayparting (Ad Scheduling) lets you only show ads when your audience is active.

Example (Mon–Fri business):
A B2B consultancy only takes enquiries 9am–5pm, Mon–Fri.
They pause ads overnight and on weekends, then bid more during 10am–3pm (peak enquiry hours). Result: fewer wasted impressions, higher CTR and better conversion rate when staff can actually answer leads.

How to test it:
In Google Ads → Ad Schedule

Tip: Recheck seasonally. Behaviour shifts during holidays and daylight savings.

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