New P-Max feature alert. Device level targeting is here.

You can now choose which devices your ads show on in Google Performance Max; and that’s a game changer.
For our e-comm clients, we generally recommend disabling TV screen placements because users can’t purchase from TV ads... yet. So rather than leaving these ads to run for brand awareness why not disable this channel and push those ads to where users can buy direct from their device.

This update means we can get your budget working harder by focusing only on high-converting devices (like mobile + desktop).
Need a hand setting this up? DM us today & we’ll make sure your ads hit where it counts 💥