Keywords vs search terms. What’s the difference?

Not sure what the difference is between a keyword and a search term in Google Ads? You’re not alone!

Here’s the breakdown:
Keywords = What you tell Google you want to show up for.
Search terms = What people actually typed into Google before clicking your ad.

This is why the Search Terms Report is so powerful.
It lets you see the real-world searches triggering your ads so you can:
Add top-performing terms as keywords.
Add irrelevant or low-converting ones as negative keywords.

💡 Tip: Review your search terms weekly to reduce wasted spend and improve results.

📩 Need help reading your report or knowing what to add/block? DM me “Search Help” and I’ll guide you through it.