How to use location targeting to maximise your conversions.
Want more conversions without increasing your budget? Start by advertising in areas where your brand is already known and loved.
These suburbs convert better because people recognise your brand and they’re more likely to click and buy.
📍 Use a 5-10km radius around:
✔️ Your best performing postcodes
✔️ Your physical store locations to capture in store shoppers while they’re browsing online
Once you’ve locked in results locally, scale by targeting areas where your competitors are strong to win over their audience.
Pro tip💡Don’t forget to run an AU-wide remarketing campaign so your ads stay front of mind wherever your shoppers go.