How AI is changing Google Ads (and what you need to know).

Let’s break it down 👇

🚨 Key shifts to know:
• Broad Match + Smart Bidding is now being pushed as best practice
• Performance Max campaigns use zero keywords (instead its themes & audiences)
• Responsive Search Ads (RSAs) have replaced static ads

🧠 What to learn:
Google is moving toward intent-based targeting not just keywords. That means your ads are now also triggered based on user behaviour, interests, and broader signals.

BUT here’s the thing 👇
Google says “broad is best”, but that’s often only true for big budgets with lots of data. Every account needs individual consideration.

❗Match types may matter less; creative and tracking now matter more than ever. Investing in the correct tracking set up is crucial to your accounts success - remember data learns from data so we need it to track the correct information in order to learn and grow your business in your desired way.

👉 Not sure what suits your business, budget, or setup? DM us today and we’ll help tailor the right strategy for your needs.