Google Ads Easter Egg Hunt. 10 hidden optimisations you’re probably missing.

Easter egg hunts aren’t just for chocolate…
They exist in your Google Ads account too.

The difference?
These ones are quietly costing you performance if you don’t find them.

Here are 10 hidden “Easter eggs” to check in your account 👇

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🥚 1. Auto-Applied Recommendations
Hidden in: Settings → Recommendations
Google can apply changes without you knowing. Turn off anything you don’t fully agree with.

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🥚 2. Broad Match Expansion
Hidden in: Keyword settings + AI suggestions
Great in the right structure. Dangerous without controls.

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🥚 3. Conversion Actions (Primary vs Secondary)
Hidden in: Conversions → Settings
If this is wrong, everything optimises toward the wrong goal.

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🥚 4. Search Partners
Hidden in: Campaign settings
Often low quality. Worth testing off.

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🥚 5. Display Expansion on Search
Hidden in: Campaign settings
Can quietly push spend into lower intent placements.

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🥚 6. Audience Signals in PMax
Hidden in: Asset groups
Most accounts barely scratch the surface here.

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🥚 7. Location Targeting (Presence vs Interest)
Hidden in: Location settings → Advanced
One of the most common wasted spend leaks.

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🥚 8. Ad Schedule vs Actual Conversions
Hidden in: Segments → Time
Most accounts still run 24/7… even when conversions don’t.

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🥚 9. Asset Freshness
Hidden in: Assets library
Old images = declining performance (especially in PMax).

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🥚 10. Promotions Tab
Hidden in: Assets → Promotions
If this is outdated, you’re missing easy CTR wins.

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It’s rarely a lack of ads that causes underperformance…
It’s a lack of strategy, structure, and control.

If you want help finding your hidden “Easter eggs” 👀
DM “EASTER EGGS” for a free audit.
Strategic support starts from $545/month.