Google Ads bidding strategies explained.

Your bidding strategy determines how much you pay per click or impression. Here are the key types:

🔹 Manual CPC – You set the bid for each keyword.
🔹 Maximize Clicks – Google adjusts bids to get you the most clicks.
🔹 Target CPA – Google optimizes for conversions at a set cost per acquisition.
🔹 Maximize Conversions – AI-driven, ideal for businesses with historical data.
🔹 Maximize Conversion Value with Target ROAS – Focuses on maximizing revenue while aiming for a specific return on ad spend. Perfect for e-commerce brands looking to scale profitably.

💡 Tip: If you’re new, start with Maximize Clicks to collect data before switching to an automated strategy.

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