Christmas countdown is on. Here’s how to lift sales today.

Christmas is fast approaching — just 17 days away — and buyers are no longer in browsing mode. We’ve entered the Christmas crunch window where shoppers are choosing who they trust to deliver on time.

If you run e-commerce, the next 10 days matter. Small optimisations right now can lift conversions, reduce abandoned carts, and make your December numbers.

Below is a checklist you can action today across your Google Ads + website.

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What to Update Right Now to Capture Christmas Buyers

1.⁠ ⁠Add delivery cut-off messaging

Highlight “Order by _ to receive in time for Christmas” across site banners, hero images, product pages + ad headlines.

This is your number one conversion lever right now.

2.⁠ ⁠Push Express + Fast Shipping Messaging

Include fast/express delivery in your Google Ads headlines and sitelinks, especially for P-Max and Shopping.

3.⁠ ⁠Bring Gift Guides + Best Sellers Front-and-Centre

Help users choose fast — don’t make them dig.

Make gift guides, bundles, and best sellers easy to find.

4.⁠ ⁠Use Bundles + Stocking Fillers to Lift AOV

Mini gifts sell well right now. Create under-$50 / under-$100 gift sections.

5.⁠ ⁠Add Urgency CTAs

Use time-sensitive copy like:

•⁠ ⁠“Last day to order”

•⁠ ⁠“Ships today”

•⁠ ⁠“Limited time”

Urgency drives action.

6.⁠ ⁠Lean Into Social Proof

Add reviews and trust cues front and centre.

e.g. “Loved by 4,200+ customers”, star ratings, UGC.

7.⁠ ⁠Run Dynamic Remarketing

Target cart viewers and product viewers — they’re warm and close to conversion.

8.⁠ ⁠Consider Short-Term Promo Extensions

If margin allows, incentives work fast — think % off, free shipping, gift with purchase, or bundle savings.

9.⁠ ⁠Check Mobile Speed

Slow = lost sales.

Fast = confidence.

Run a quick Google PageSpeed test and fix anything slowing checkout.

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Final Tip

Shoppers are ready to buy — they just need clarity, confidence and delivery certainty.

The work you do today can shift your entire month.