Black Friday ends soon. Read this for tips & tricks to optimise your account today.

If you’re running Google Ads, the Black Friday sale period is one of the biggest traffic windows of the entire year - which means there’s still time to squeeze extra revenue out of these final days.

Here are 5 optimisations you can do today to maximise the end of the Black Friday sales:

⚡ 1. Lift your budgets (even slightly).

If your campaigns are profitable, give them room to scale. This week’s demand is huge - don’t cap your best performers.

🔍 2. Prioritise your top-selling products.

Boost bids or budgets on hero products that already convert well. Don’t experiment now - double down on what works.

📈 3. Check your search terms.

Negative out anything irrelevant that's eating spend. Every dollar should be focused on high-intent shoppers during this peak period.

🎯 4. Refresh your assets.

Update headlines to include urgency:

•⁠ ⁠“Final Days of Black Friday”

•⁠ ⁠“Ends Soon”

•⁠ ⁠“Last Chance to Save”

This small tweak lifts CTR and conversion.

🛒 5. Monitor CPCs + ROAS regularly.

Performance can shift quickly during major sale weeks. Watch for spikes and adjust as needed.

Still want help squeezing the most out of the final Black Friday days? DM me today.

Air Digital - keeping your Q4 performance on target. ✨